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Shhhh! It’s Our Secret!

Last week I got a very special invitation. The tittle says it all: Secret Dressing. I had no idea what to expect when I arrived to the posh venue on Rotschield boulevard…

Soon enough I realized: I’m one of the lucky guests who got a chance to be the first to check out the city’s hottest pop-up store, filled with beauty and style.

The selection was marvelous: vintage Thierry Mugler dresses, jewelry creations by contemporary designers,  and my favorites: the “kitty collection” of lipsticks by Paul&Joe cosmetics.

Founder of Secret Dressing, Alexandra Poya is bringing a brand new concept to Israel: designer clothes imported from Italy and France – Thierry Mugler,Valentino, Dolce&Gabbana – sold for a bargain, oftentimes 70% off.

The trendy Rothschild 69 event hall hosted a photo exhibition in paralel the fashion sale. Fusing fashion with art was a great idea – check out the displayed photos here.

Chatting with Alexandra was a real pleasure. She says she thinks about bringing her events to Tel Aviv as sort of a fashion education. Secret Dressing hosts pop-up sales both in the White City, and the Holy City, Jerusalem.

If you missed the event, there’s no need to panic: Secret Dressing’s winter sample sale is coming up in the beginning of October. The location? Well, for now it’s a secret. But you’ll find out just in time over here.

More fashion sales, and even more fun stuff from Tel Aviv through the eyes of the White City Boy on the blog’s official Facebook page.

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