Meet Ella Levy, The New “It Girl” of Israeli Fashion
It all started at the last event of Dress Code Fashion Fair. Walking around the counters of the 50 Israeli designers, admiring their creations, I took one look at Ella Levy’s collection, and I instantly knew it was love at first sight. I wanted to know more about the girl behind these perfect little black dresses – so I can share it with all of you.
A week later I had the chance to sit down with her and chat about the inspiration, the industry, the past, the present, the future, and most importantly, about willpower.
Black, black, black, a bit of dark blue and white, and some more black. I’m sure people are asking this all the time, but how what’s behind the love affair between you and the black color?
I actually did try to design some models in different colors, but somehow it just didn’t feel right. Black, on the other hand always fits perfectly. I have the same issue with my personal wardrobe: when I’m trying to wear something in colors, at one point it just starts to annoy me.
So the “black thing” is not only the theme of your current collection – it’s “the thing” of your label.
Well, as summer is coming I’m gonna try some more colors, because it can get so hot here, that no one wants to wear black. We’ll see…
What about men’s clothing? I’d be the first in line if you’d come out with a collection for guys.
A few years ago I couldn’t imagine designing for men, but now I’m starting to find the challenge more and more exciting. I’m hoping that in the near future I’ll have a few labels – everyday wear, custom-made clothes, and who knows, maybe men’s wear as well.
How did you and fashion found each other?
You know that cliché, when designers say they started to make sketches at very young age… well, that’s me. Later on, after the army, and travelling in South America (as every Israeli does at that point of their lives) I understood that the time has come, and I decided to study in a school where they thought me the basics.
Why didn’t you want to go to Shankar, or Bezalel, the famous art schools of Israel?
Because somehow I don’t function well in an institution-like environment. I prefer to learn by doing what I love to do. That’s why I went to work at Victor Bellaish’s studio, who is one of my favorite Israeli designers until now days. It was an incredible experience.
So how did you know when the time arrived for you to start to work on your own? You must be very brave to stand up from a job like that.
I did have to be brave, but I felt like I have nothing to loose. I just knew that I’m finally ready to develop my own label, and I just went with my gut-feeling. My first official collection was this year’s summer collection, and now the winter collection you saw at Dress Code. I basically just started.
And yet you seem to be doing very well! Looking at your collection it feels like it it would be appreciated in Jerusalem as well. Many of the items are modest enough to be worn by religious fashion lovers.
Yes, I also noticed that Jerusalem is really coming up fashion-wise. Tel Aviv is a whole different scene, everyone is very easygoing here. But in Jerusalem people really like to dress up. Hopefully by next year I’ll have the chance to introduce my label over there as well.
And finally a personal question. When you are buying clothes for yourself, where do you go shopping? So you have an Israeli designer who inspires your look?
To be honest, not really. I’m much more inspired by vintage clothing, mixed with some high street fashion items, for example from Zara. And most of the times I’m wearing my own designs, and it seems to be the best marketing for my label.
Visit Ella’s website, Facebook page, and Pinterest profile for even more eye candy. Her studio is open every Friday from 10:00 to 14:00 at Mossinson street 3, Tel Aviv and every other day by appointment: call 0523990483 to set a date.